Unequal treatment: The differences of body image advertisements containing food and supplements in fashion magazines for men and women
by Hungrige, Angela G., M.A., UNIVERSITY OF HOUSTON-CLEAR LAKE, 2008, 46 pages; 1462810

Abstract:

The purpose of this study is to compare the changes in the percentage of advertisements by the mass media over the last 30 years that target the concept of the ideal body type through food, beverage, medicine, and supplements. Two ANOVAs were completed on fourteen variables to discover any significant differences among Cosmo, GQ, and Time for the years 1976, 1991, and 2006. A significant decrease in overall amount of advertisements was found over the past 30 years; however, there was a significant increase in the percentage of food and beverage ads with diet or health claims. Cosmo had significantly more ads for food intended for others and diet ads. GQ had significantly more bulk building and alcohol ads, but significantly less convenience food, supplement, and medicine ads. Alcohol ads have significantly decreased over the past 30 years, while ads with health claims, medicine, and supplements have increased. Time had significantly more ads with health claims.

 
AdviserBeth Hentges
SchoolUNIVERSITY OF HOUSTON-CLEAR LAKE
SourceMAI/ 47-04, p. , Apr 2009
Source TypeThesis
SubjectsMarketing; Social structure; Gender studies
Publication Number1462810
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:1462810
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.