"A PBS mind in an MTV world": Teaching teenagers meteorology by placing a weather forecast on MTV and the creation of the concert forecast
by Shaw, Victoria Leigh, M.S., MISSISSIPPI STATE UNIVERSITY, 2009, 88 pages; 1462641

Abstract:

Studies show teenagers are influenced by television. This study tested the hypothesis that students can learn meteorology by viewing a weather forecast on Music Television (MTV). MTV was used because it is the network watched most by adolescents. Two surveys were administered to 175 high school students along with a DVD showing a weather forecast for MTV’s Spring Break. Half of the sample group was told the forecast was for MTV and the other was told it was for Channel One. Results showed that there was no statistically significant difference between MTV and Channel One in information recalled from the forecast. Results also showed the White student population recalled more information from the weather forecast format than the other races surveyed in the study. Additionally a series of concert forecasts was pilot-tested on 15 bands with very positive and promising feedback.

 
AdviserKathleen Sherman-Morris
SchoolMISSISSIPPI STATE UNIVERSITY
SourceMAI/ 47-05, p. , May 2009
Source TypeThesis
SubjectsMusic; Mass communication; Science education
Publication Number1462641
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:1462641
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.