Innovation Transformation: A guidebook for small business development: Inform, expand, deliver
by Fitzgerald, Ann K., M.A., UNIVERSITY OF KANSAS, 2008, 23 pages; 1460644

Abstract:

Innovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology, and sociology. Consequently, ITG approaches innovation problems more accurately by simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG should see increased revenue from the creation of new and/or relevant offerings directly tailored to their customers’ needs.
 
AdviserRichard Branham
SchoolUNIVERSITY OF KANSAS
SourceMAI/ 47-03, p. , Feb 2009
Source TypeThesis
SubjectsBusiness education
Publication Number1460644
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