The impact of generational affiliation on perception in quality based decision making
by Oswalt, Sandi K., M.S., CALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS, 2008, 90 pages; 1455383

Abstract:

For the first time in history four generations are working and living side by side as equals. A growing body of literature has suggested that the shared values and perceptions found in generational cohorts are influencing the workplace and the marketplace. Just as the generations have shared values based on life events, the generations have also shared significant events within the quality movement. Surveys of the four generations active today provide a first look at generational affiliation in relation to behaviors involving quality-based decisions, the results of which suggest that quality-based decision-making is independent of generation. This unique look into the question of how our employees and our customers perceive quality suggests that other factors, especially experience, are more influential on quality perception than values and perceptions resulting from shared life events.

 
Advisor
SchoolCALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS
SourceMAI/ 46-06, p. , Sep 2008
Source TypeThesis
SubjectsManagement
Publication Number1455383
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