The profile of giving and non-giving young alumni to The Scotsman Club at Presbyterian College
by Smith, Megan Moore, M.A., THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, 2008, 91 pages; 1452995

Abstract:

The purpose of this study was to identify young alumni from 1993 through 2007, both likely and unlikely, to make financial contributions to The Scotsman Club, the fund-raising arm of Presbyterian College's athletics department. This was accomplished by examining the relationship between athletics giving behavior and various characteristics of the young alumni population at Presbyterian College. The results of this study showed the variables graduating class, gender, number of awards/honors received as a student, number of extracurricular activities participated in as a student and undergraduate major all had a significant relationship with an individual's membership status with The Scotsman Club. Furthermore, all variables, excluding undergraduate major, had a significant relationship with the amount an individual decided to contribute financially to The Scotsman Club. This study provides a better understanding of how the undergraduate experience at Presbyterian College influences future young alumni giving to the athletics department.

 
AdviserEd Shields
SchoolTHE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
SourceMAI/ 46-05, p. , Jul 2008
Source TypeThesis
SubjectsEducation finance; Management
Publication Number1452995
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