College student news motivations
by Hescox, Patrick Scott, M.A., CALIFORNIA STATE UNIVERSITY, FRESNO, 2007, 61 pages; 1444980

Abstract:

This study was conducted to gain further understanding of the motivations for attending to the news. While doing so this study also gained some background information regarding the frequency with which college students follow the news. Three hundred college students participated in a questionnaire that used the Television Viewing Motives Scale. The results of this study show that college students are not attending to news on a regular basis. In addition, this study found that the motivations that were most likely to motivate college students, such as entertainment and habit, are not presented through traditional news venues.
 
AdviserTamyra Pierce
SchoolCALIFORNIA STATE UNIVERSITY, FRESNO
SourceMAI/ 46-01, p. , Oct 2007
Source TypeThesis
SubjectsJournalism; Mass communication; Higher education
Publication Number1444980
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