Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media
by Asiri, Sami M., M.A., UNIVERSITY OF SOUTHERN CALIFORNIA, 2006, 93 pages; 1441022

Abstract:

This thesis provides an initial examination of how firms created in or moving into an emerging market use public relations to legitimize their actions and policies to make them appear useful and responsible to their stakeholders. While past studies have focused largely on news coverage and public perception of emerging markets, this investigation centers on organizations' use of press releases to communicate their activities and set the media agenda about these markets. These ideas are examined in the emerging market of nanotechnology. This study finds that news coverage of diversified firms and non-diversified firms contained very similar themes. Non-diversified firms received a higher than expected proportion of business-themed news coverage whereas diversified firms received a higher proportion of research-themed coverage.

 
AdviserCraig Carroll
SchoolUNIVERSITY OF SOUTHERN CALIFORNIA
SourceMAI/ 45-03, p. , May 2007
Source TypeThesis
SubjectsBusiness; Journalism; Mass communication
Publication Number1441022
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:1441022
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.